The Early Film Entertainment Industry
In the 1890s, films were seen mostly via temporary storefront spaces and traveling exhibitors or as acts in vaudeville programs. A film could be under a minute long and would usually present a single scene, authentic or staged, of everyday life, a public event, a sporting event or slapstick. There was little to no cinematic technique, the film was usually black and white and it was without sound.
The novelty of realistic moving photographs was enough for a motion picture industry to blossom before the end of the century, in countries around the world. “The Cinema” was to offer a cheaper, simpler way of providing entertainment to the masses. Filmmakers could record actors’ performances, which then could be shown to audiences around the world. Travelogues would bring the sights of far-flung places, with movement, directly to spectators’ hometowns. Movies would become the most popular visual art form of the late Victorian age.
The Berlin Wintergarten theater hosted an early movie presentation in front of an audience, shown by the Skladanowsky brothers in 1895. The Melbourne Athenaeum started to screen movies in 1896. Movie theaters became popular entertainment venues and social hubs in the early 20th century, much like cabarets and other theaters.
Until 1927, motion pictures were produced without sound. This era is referred to as the silent era of film. To enhance the viewers’ experience, silent films were commonly accompanied by live musicians in an orchestra, a theatre organ, and sometimes sound effects and even commentary spoken by the showman or projectionist. In most countries, intertitles came to be used to provide dialogue and narration for the film, thus dispensing with narrators, but in Japanese cinema human narration remained popular throughout the silent era. The technical problems were resolved by 1923.
Illustrated songs were a notable exception to this trend that began in 1894 in vaudeville houses and persisted as late as the late 1930s in film theaters. Live performance or sound recordings were paired with hand-colored glass slides projected through stereopticon and similar devices. In this way, song narrative was illustrated through a series of slides whose changes were simultaneous with the narrative development. The main purpose of illustrated songs was to encourage sheet music sales, and they were highly successful with sales reaching into the millions for a single song. Later, with the birth of film, illustrated songs were used as filler material preceding films and during reel changes.
American Film Industry
The cinema of the United States, often referred to as Hollywood, has had a profound effect on the film industry in general since the early 20th century. The dominant style of American cinema is classical Hollywood cinema, which developed from 1917 to 1960 and characterizes most films made there to this day. While Frenchmen Auguste and Louis Lumière are generally credited with the birth of modern cinema, American cinema quickly came to be the most dominant force in the industry as it emerged. Since the 1920s, the film industry of the United States has had higher annual grosses than any other country’s. It produces the largest number of films of any single-language national cinema, with more than 800 English-language films released on average every year. While the national cinemas of the United Kingdom (299 films per year), Canada(206 films per year), and Australia and New Zealand also produce films in the same language, they are not considered part of the Hollywood system.
Hollywood is the oldest film industry in the world, and is considered the birthplace of various genres of cinema—among them comedy, drama, action, the musical, romance, horror, science fiction and the war epic—having set an example for other national film industries. It produced the world’s first sound film as well as musical film: The Jazz Singer.
The history of cinema in the United States can trace its roots to the East Coast where, at one time, Fort Lee, New Jersey was the motion-picture capital of America. The industry got its start at the end of the 19th century with the construction of Thomas Edison’s “Black Maria”, the first motion-picture studio in West Orange, New Jersey. The cities and towns on the Hudson River and Hudson Palisades offered land at costs considerably less than New York City across the river and benefited greatly as a result of the phenomenal growth of the film industry at the turn of the 20th century.
The industry began attracting both capital and an innovative workforce, and when the Kalem Company began using Fort Lee in 1907 as a location for filming in the area, other filmmakers quickly followed. In 1909, a forerunner of Universal Studios, the Champion Film Company, built the first studio. They were quickly followed by others who either built new studios or who leased facilities in Fort Lee. In the 1910s and 1920s, film companies such as the Goldwyn Picture Corporation, Fox Film Corporation, Metro Pictures Corporation,and Victor Film Company, were all making pictures in Fort Lee.
In early 1910, director D. W. Griffith was sent by the Biograph Company to the west coast. They started filming on a vacant lot near Georgia Street in downtown Los Angeles. While there, the company decided to explore new territories, traveling several miles north to Hollywood, a little village that was friendly and enjoyed the movie company filming there. Griffith then filmed the first movie ever shot in Hollywood, In Old California, a Biograph melodrama about California in the 19th century, when it belonged to Mexico. Griffith stayed there for months and made several films before returning to New York.
In Los Angeles, the studios and Hollywood grew. Before World War I, movies were made in several US cities, but filmmakers tended to gravitate towards southern California as the industry developed. They were attracted by the warm climate and reliable sunlight, which made it possible to film movies outdoors year-round and by the varied scenery that was available. There are several starting points for cinema (particularly American cinema), but it was Griffith’s controversial 1915 epic Birth of a Nation that pioneered the worldwide filming vocabulary that still dominates celluloid to this day.
Sound also became widely used in Hollywood in the late 1920s. After The Jazz Singer, the first film with synchronized voices was successfully released as a Vitaphone talkie in 1927, Hollywood film companies would respond to Warner Bros. and begin to use Vitaphone sound — which Warner Bros. owned until 1928 – in future films. By May 1928, Electrical Research Product Incorporated (ERPI), a subsidiary of the Western Electric company, gained a monopoly over film sound distribution.
A side effect of the “talkies” was that many actors who had made their careers in silent films suddenly found themselves out of work, as they often had bad voices or could not remember their lines.
Classical Hollywood cinema is defined as a technical and narrative style characteristic of film from 1917 to 1960. During the Golden Age of Hollywood, which lasted from the end of the silent era in American cinema in the late 1920s to the early 1960s, thousands of movies were issued from the Hollywood studios. The start of the Golden Age was arguably when The Jazz Singer was released in 1927, ending the silent era and increasing box-office profits for films as sound was introduced to feature films.
Throughout the 1930s, as well as most of the golden age, MGM dominated the film screen and had the top stars in Hollywood, But MGM did not stand alone. Another great achievement of US cinema during this era came through Walt Disney’s animation company. In 1937, Disney created the most successful film of its time, Snow White and the Seven Dwarfs. This distinction was promptly topped in 1939 when Selznick International created what is still when adjusted for inflation, the most successful film of all time, Gone with the Wind.
© All photos by edudelcorral
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